Results-driven change strategist Tracie Crook appointed to the AECO Board of Advisors
TORONTO, Ontario, Nov. 13, 2020
Tracie Crook, a recognized change strategist and leader of organizational transformation, has joined the AECO Innovation Lab (AECO) Board of Advisors (BoA). Tracie is a sought-after expert, speaker and columnist on leadership strategies for organizational transformation and on women’s career advancement.
Tracie is a recognized change strategist who transforms organizations through technology solutions and processes that increase collaboration, innovation and efficiency.
Leading transformational change
Throughout her career, Tracie has held diverse leadership and operational roles that have demonstrated her ability to unite people, transform corporate cultures and achieve desired business results. She has developed a distinct vision and approach to planning and implementing organizational change. It is founded on intensive analysis and preparation, diligent program execution and an emphasis on transparent communication, team-development and relationship building.
Most recently, Tracie served as Chief Operating Officer at McCarthy Tétrault LLP where she led the transformation program to introduce a new service delivery model and create a world-class delivery team for the future. She is also a Certified Director who currently serves as the YPO Toronto the Six Gold Chapter Chair, lead director for Element Nutrition Inc., and is a member of the advisory boards of Embassy Flavours and Alexa Translations.
“Change and innovation are both inevitable and essential for success,” says Tracie. “I’m excited to be joining the AECO Board of Advisors where we will instigate the change needed in the AEC industry to harness new ways to use technology, streamline workflows and develop best practices to build the innovative businesses of the future.”
Embracing the digital revolution
As a member of the AECO BoA, Tracie joins industry leaders from the public, private and academic sectors whose specialties range from architecture, engineering and construction to real estate, business, finance and policy. Together, they build the relationships needed between industry, government and financial partners to enable digital transformation of the architecture, engineering and construction (AEC) sectors.
“Tracie has a stellar reputation for transforming organizations through technology solutions and processes that increase collaboration, innovation and efficiency,” says Arash Shahi, CEO of AECO. “Her work is in direct alignment with our vision and mission at AECO, and she will be a formidable resource to members of the consortium as we help them embrace the impending digital revolution.”
About AECO Innovation Lab
AECO Research and Development unites business expertise, research talent and financial resources to build innovative standards and technology driving digital transformation across all AEC industries and government. AECO Start-Up Studio and Consulting Services strive to transform the best ideas into disruptive technology solutions applicable across the entire AEC value chain.
For more information:
Katrina Maheu
Director of Marketing & Communications
AECO Innovation Lab
katrina.maheu@aecoinnovationlab.com
